Crisis in the Marketplace

Data breaches have proven to be more commonplace than IT experts ever expected. Although security protocol is first and foremost for companies, hackers are often able to crack the code and consumers are the ones that suffer financially and in a loss in trust. It seems that every week, another major retailer or financial institution is faced with the threat of bad publicity and lagging customer confidence due to a breach of its systems. 
 
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Are You Prepared?

• Do you have a communication plan in place when a data breach occurs that addresses both internal and external audiences?
• How should you and your technology partners address media inquiries without cross-messaging?
• How will your employees respond to customer inquiries about their account, and how will they know what they should and shouldn’t say? 

Crisis Planning Starts with JDC

Being prepared with a professional crisis communication plan is the difference between professionally responding in minutes or hours as opposed to days or weeks – or not at all. The JDC team not only builds your plan, we will be by your side in crafting a timely and responsive campaign with responsible messages once a crisis hits. To learn more, contact us today at 412.635.7229 or info@duroskopr.com.